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E-Marketing
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Search Engine Optimization Strategy
A perfect user experience
The set of techniques and tools aimed at improving the user experience is known as UX Design.
The ultimate goal of UX Design is to build customer or visitor loyalty. It allows you to improve the interactions between your website and the users. To do so, the UX Designer aims at the right emotional feelings of the user in front of the interface. This way, it will be easier to get their trust. A good user experience is generally achieved through simple interfaces (not necessarily minimalist).

Continuous optimization and improvement
The services of a web agency often include regular monitoring of the performance of the website created.
The actual design of the site is insufficient to hope to attract good traffic on its website. This is why most web agencies offer content management services. For this, the agency uses audits using KPIs adapted to the site’s activities. That said, continuous improvement may not be the solution to performance problems. Sometimes, building a new version of the site is the only possible solution, like the case of aristophil.fr.
Community management services
The profession of Community Management has emerged thanks to the advent of social networks. It is a very popular job in the world of Digital Marketing.
Before, the CM is an ambassador of the brand of his client to the communities on social networks. This client can be an individual, a company or a brand. He usually intervenes in the planning and publication of content to animate a community. It is often an information watch. It plays an essential role in the communication strategy of an online company present on social networks because it allows to effectively collect consumer opinions.
Google Ads: number 1 marketing solution
Many web professionals agree that Google Ads is an essential tool if you want to stand out on the internet.
One of its best advantages is the possibility to perceive instant results as soon as the campaign is put online. The notoriety and visibility is obtained immediately. That said, it is always necessary to choose the right paid keywords. It is therefore advisable to be accompanied by experienced professionals to handle this tool, at least at the beginning of the campaign.
Generate targeted traffic to your website
Getting a large volume of traffic is already an important step in your online business. But it is still not enough.
Indeed, to obtain tangible results, the quality of the traffic is more important than its volume. A long term work is necessary to reach this objective. Thus, web agencies generally propose regular publications on your blog space, targeting the right keywords, being present on popular social networks (often Facebook, Instagram, Youtube), contacting influencers, etc.
